Originally posted on VentureBeat:

mobile ads boom

Zach Kubin is the Director of Client Development at Onswipe.

Media planners just love putting apps in their mobile ad buying plans. But are apps the right focus when it comes to mobile advertising?

Apps receive the lion’s share of attention because, on average, smartphone and tablet users spend more aggregate time with their apps versus their browser. When you dig deeper into the numbers, however, you find that the most popular in-app behaviors include activities like gaming, photo sharing, productivity and social networking.

But when it comes to consuming news and information, touchscreen users clearly prefer the browser. In fact, according to a 2012 study from the Pew Research Center in association with The Economist, the percentage of people who mainly use the mobile browser to access news content jumped from 40 percent in 2011 to 60 percent in 2012. That’s a 50 percent increase in just one…

View original 687 more words

About these ads

About AMCPress & Co

Founder and President of this riveting blog where my thoughts and feelings are freshly pressed for all the world to read. If you would like to write for this Blog please email us at careers.amcpress@gmail.com.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s