Hollywood’s Latest Bomb? ‘White House Down’ Struggling at the Box Office

Originally posted on Variety:

Less than a month after Will Smith’s “After Earth” crashed at the box office, Sony finds itself in another predicament with Roland Emmerich’s “White House Down.”

The $150 million action thriller, starring Channing Tatum and Jamie Foxx, is the studio’s most expensive film of the summer but may debut as poorly as fourth place this weekend with a projected $27 million.

Not only are the early estimates soft for a project Sony bought in a record spec deal for $3 million in 2012, it’s actually worse than this year’s other White House thriller, “Olympus Has Fallen,” which opened to $30.8 million for FilmDistrict on a much smaller budget ($70 million).

Sandra Bullock and Melissa McCarthy’s “The Heat,” meanwhile, is sizzling in second place with approximately $40 million this weekend. The R-rated comedy, produced for $43 million, marks another hit for McCarthy and “Bridesmaids” director Paul Feig.

Still the No. 1…

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