Originally posted on Variety:
Facebook is gearing up a bid to siphon off ad dollars away from TV — aiming to mimic the reach of television to millions of eyeballs, but combined with the targeting of the Internet.
It’s not clear whether Facebook users will “like” TV-like ads shoved into their newsfeeds, but the social-media giant believes it can generate big coin by selling 15-second videos ads on the site — looking to charge up to $2.5 million per day, Bloomberg reported.
The 15-second ads are skedded to debut later this year, sold to marketers only on a per-day basis ranging from $1 million to $2.5 million depending on reach, according to Bloomberg, citing anonymous sources. Advertisers will be able to target based on age and gender — with other personal info off limits — and users will not see a spot more than three times per day, according to the report.